The great AI Study 2021

Between possibilities, measures and mistrust: Nearly 80 retail executives gave us an insight into their ideas, prejudices and plans around AI.

AI changes retail

Plans and projects - plans and prejudices: The AI Report "On the Status of AI in Retail" summarises the central results of our survey.

Status

Almost 80 decision-makers from the retail sector gave us an insight into their AI plans and assessments. Three out of four agree with the statement that AI is still in its infancy in their industry. There is still a lot to come for companies.

Hype?

Almost 80 decision-makers from the retail sector gave us an insight into their AI plans and assessments. Only a quarter of the respondents believe that AI is an overrated hype topic. The industry is aware of the importance and potential of the technologies.

Top Management

Almost 80 decision-makers from the retail sector gave us an insight into their AI plans and assessments. Only at just over one in two companies is top management pushing the issue. The value is 13 percentage points below the industry-wide figures. AI has not yet reached the very top.

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